Frequently Asked Questions | Ohio

We’re Here to Answer Your Questions

Below are a number of questions and answers regarding who we are and what we do. If you can’t find what you’re looking for here, please contact us for more information!

Why OMG?

The most simple answer is: because you get to work with us.

At OMG Vision we know that the eye care experience you provide impacts more than just your patients’ vision. You truly make a difference in your patients’ lives and we’re here to help you help more people.

Together our founders have more than a combined 60 years of experience—optometry is a part of our lives. We are leaders in the industry and want to share our knowledge with you to make the world of optometry and your community a better place.

How Are We different?

We’re not like your standard management group. We deeply care about you, your community, and everything you’ve done to lead you to this point.

We want to keep what makes your practice unique while making it easier for you to run your day-to-day business. Our team believes in this so much we built our business around 3 pillars: preservation, promotion, and advancement.

What’s the process?

Our management process has 3 goals: streamline your operations, free up your time to see more patients, and grow your business according to your goals. We do this by:

Getting to know everything about your practice, your patients, and your community
Performing an in-depth evaluation of your practice to find out what’s working for you, and what isn’t
Carefully and thoroughly integrating our model through specialized training, continued education, technology upgrades, and industry advocacy

Click here to learn more about our process.

How Can I Maintain Owner Equity?

An important aspect of the OMG process is that we allow owners to maintain equity. While we’ll do the work to integrate our philosophy to better your practice, you will always have an owner mentality and value.

What changes will happen in my office?

While your practice will undoubtedly go through changes, our goal at OMG vision is to preserve what you’ve worked so hard to create. Some of the ways we will advance your practice is by:

Making operational & back-office changes
Implementing a payroll & benefits system
Adjusting day-to-day activities guided by our philosophy

What is the Role of VSP Ventures?

VSP Ventures is a capital and growth partner that manages financials and acquisitions. Like OMG Vision, VSP’s goal is to help preserve your practice while ensuring you and your team are part of an effective and efficient environment that allows you to focus on patient care.

Testimonials

“Growth can be intimidating, but I am excited for what’s to come from our partnership with OMG. We will now have insurance for our employees that we had not been able to offer in the past. We will have better pricing and business relationships for our doctors and team. We will have better choices and options for the patient. This change is very welcomed and I cannot wait for the days ahead of us.”

Jean Dugger, Practice Manager, Dayton Optometric Center

“I’ve been in the optical field for 19 years, working for Dr. Schmit until he retired a year ago. We are very grateful to Optometric Management Group for treating us like family and helping the transition run smoothly. We are thankful for all the support, training, and continuing education Optometric Management Group has provided thus far. I am fortunate to work for an amazing company doing something I enjoy.”

Christi Hall, Office Manager, White Oak

“I have reached the point in my career where I am ready to transition towards retirement. I have worked very hard to build a tech-savvy practice in a small rural Ohio village. And I care deeply about my patients and staff. So I thought it would be a daunting task to find a potential successor.

There is no doubt that the ophthalmic marketplace is changing and is now dominated by private equity. I just couldn’t stomach selling my practice to a corporation that would prioritize profits ahead of the well-being of my patients and staff. Luckily, Optometric Management Group (OMG) emerged as a perfect solution. OMG, being owned and operated by fellow optometrists was attractive to me immediately. I know the leadership team of OMG personally and I have complete confidence that they share my passion for patient education and compassionate clinical care. It has become an easy decision to sell my practice and join the OMG family.

So far, the transition has been painless and seamless. I have instant access to the OMG leadership team and speak with them frequently. It would simply be impossible to have instant access to the executives of the larger private equity options. Also, the OMG staff has been helpful in onboarding and welcoming my staff into the OMG family. I am excited for my patients and staff to reap the benefits of joining a larger group that can compete with other private equity groups. I look forward to OMG building upon our foundation and helping our practice continue to grow and thrive. I trust OMG to be a vanguard of clinical innovation and practice management. And when I retire into the sunset, I will rest easy knowing that I found the best successor that my patients and staff deserve.”

Russ Maringer, OD, MS Oak Harbor Family Eyecare

“It was my goal to retire after 40 years and to not continue working during a transition phase out period. I was introduced to Optometric Management Group which was formed by three optometrists who are very active in our profession. They care about the independent practice surviving and furthering professional development. The selling process was straightforward, fair for all and done in a very timely manner. All the staff were retained in the transition and I was able to walk away, both of which were important to me. OMG was easy to work with and open to any concerns or suggestions that came up during the due diligence and contract negotiation process.”

Anonymous, OD

Being in the middle of my optometry career (15 years out of school and not close to retirement), a crossroads moment occurred where it was buy out my soon-to-retire partner or find another option. For me, while I truly enjoy patient care, the aspect of running the entire business side of things as well was not appealing. After being approached by many private equity firms and the like and not being impressed, we had conversations with the leadership group with OMG. The plans they outlined, the answers to my questions regarding operations, staffing, responsibilities, goals, etc. all made me comfortable with the prospects of joining their group.

The current transition period from old to new is hectic as expected, but the availability of all the OMG leaders has been tremendous and I have great faith that as we complete our move and transition, things are going to continue to progress in a positive fashion. I have great expectations for new opportunities and benefits that are currently happening and those that are soon to come.