The Passion Behind OMG
Optometric Management Group was founded by optometrists with a combined 60 years of experience. Our group is designed to support both optometrists and their patients. As the optometry industry continues to change, business demands can pile up quickly for any practice owner, no matter how experienced.
We believe in supporting private practice optometry. Maintaining a practice’s unique characteristics and offerings is something that’s crucial to us. We’re here to support your practice from a business perspective, helping you get back to doing what you love.
The 3 Pillars of OMG
A well-managed, growing, and passionate optometry practice is essential in any strong community. At OMG, we want your practice to maintain this presence. We do so by advocating for optometry legislation and helping you connect with your patients in new ways.
You get to spend more quality time with your patients—while we manage the business side.
As an optometrist, everything you do improves the quality of life of your patients. At OMG, we help your practice reach more patients, helping improve the eye and vision health of your community.
Optometrists are leaders in the eye care community and should be well known by their patients. To achieve this, our team works to develop a marketing plan specifically for your practice. We’ll make decisions with your patients, doctors, and staff’s best interest at heart.
Optometry is a continuously growing field. With every new discovery, service, or piece of technology, optometrists are able to help their patients just a little bit better. At OMG, we’re passionate about this advancement. We’ll never stop persuing advancements in eye care.
We believe that successful teams are never done learning. At OMG, we provide continuous staff training so your team keeps improving. This training is designed to inspire younger generations and help sharpen the skills of everyone.
“Growth can be intimidating, but I am excited for what’s to come from our partnership with OMG. We will now have insurance for our employees that we had not been able to offer in the past. We will have better pricing and business relationships for our doctors and team. We will have better choices and options for the patient. This change is very welcomed and I cannot wait for the days ahead of us.”
Jean Dugger, Practice Manager, Dayton Optometric Center
“I’ve been in the optical field for 19 years, working for Dr. Schmit until he retired a year ago. We are very grateful to Optometric Management Group for treating us like family and helping the transition run smoothly. We are thankful for all the support, training, and continuing education Optometric Management Group has provided thus far. I am fortunate to work for an amazing company doing something I enjoy.”
Christi Hall, Office Manager, White Oak
“I have reached the point in my career where I am ready to transition towards retirement. I have worked very hard to build a tech-savvy practice in a small rural Ohio village. And I care deeply about my patients and staff. So I thought it would be a daunting task to find a potential successor.
There is no doubt that the ophthalmic marketplace is changing and is now dominated by private equity. I just couldn’t stomach selling my practice to a corporation that would prioritize profits ahead of the well-being of my patients and staff. Luckily, Optometric Management Group (OMG) emerged as a perfect solution. OMG, being owned and operated by fellow optometrists was attractive to me immediately. I know the leadership team of OMG personally and I have complete confidence that they share my passion for patient education and compassionate clinical care. It has become an easy decision to sell my practice and join the OMG family.
So far, the transition has been painless and seamless. I have instant access to the OMG leadership team and speak with them frequently. It would simply be impossible to have instant access to the executives of the larger private equity options. Also, the OMG staff has been helpful in onboarding and welcoming my staff into the OMG family. I am excited for my patients and staff to reap the benefits of joining a larger group that can compete with other private equity groups. I look forward to OMG building upon our foundation and helping our practice continue to grow and thrive. I trust OMG to be a vanguard of clinical innovation and practice management. And when I retire into the sunset, I will rest easy knowing that I found the best successor that my patients and staff deserve.”
Russ Maringer, OD, MS Oak Harbor Family Eyecare
“It was my goal to retire after 40 years and to not continue working during a transition phase out period. I was introduced to Optometric Management Group which was formed by three optometrists who are very active in our profession. They care about the independent practice surviving and furthering professional development. The selling process was straightforward, fair for all and done in a very timely manner. All the staff were retained in the transition and I was able to walk away, both of which were important to me. OMG was easy to work with and open to any concerns or suggestions that came up during the due diligence and contract negotiation process.”
Being in the middle of my optometry career (15 years out of school and not close to retirement), a crossroads moment occurred where it was buy out my soon-to-retire partner or find another option. For me, while I truly enjoy patient care, the aspect of running the entire business side of things as well was not appealing. After being approached by many private equity firms and the like and not being impressed, we had conversations with the leadership group with OMG. The plans they outlined, the answers to my questions regarding operations, staffing, responsibilities, goals, etc. all made me comfortable with the prospects of joining their group.
The current transition period from old to new is hectic as expected, but the availability of all the OMG leaders has been tremendous and I have great faith that as we complete our move and transition, things are going to continue to progress in a positive fashion. I have great expectations for new opportunities and benefits that are currently happening and those that are soon to come.